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Mexico goes Hannover

Mexico goes Hannover Messe NEWS AND MARKETS Continuing its tradition to associate with a partner country every year, in 2018 Hannover Messe will showcase yet another partner country with a strong economy and a wide manufacturing base: Mexico. Every year, the world’s largest industrial trade show, the Hannover Messe shines its spotlight on a chosen ‘partner country’. At Hannover Messe 2018, that country will be Mexico. With a GDP of more than a trillion dollars, Mexico is an up-and-coming industrial nation with a population of some 120 million. It is an OECD member, the world’s 15th-largest economy and generally seen as an advanced emerging market. In terms of industry, the country’s main strengths lie in automobile and automotive parts manufacturing, aerospace, electrical engineering, oil and chemicals. It is a major producer of automobiles, and is in fact the world’s fourth largest exporter in the automobile sector. At Hannover Messe 2018, as partner country, Mexico will have the chance to present its innovative technologies and investment opportunities in the manufacturing and industrial environment to the decision makers of global industry. Mexico is something of a first for Hannover Messe. It is the first Latin American – not to mention Spanish-speaking nation ever to star as partner country. And that’s by no means the only reason why the leaders of the global industrial sector will be standing up and taking notice of Mexico when they gather at Hannover Messe fair grounds. “Mexico and its exhibitors will be addressing topics of pivotal importance to the participating companies, and showcasing their nation as an innovative and open partner”, says Dr. Jochen Köckler, Chairman of the Managing Board, Deutsche Messe. Among the topics to receive special attention are Industry 4.0, energy, environmental technology, vocational training, startups and foreign investment. The stated objectives of the Mexican government include putting in place the strategies and infrastructure necessary for a successful fourth industrial revolution. Mexico also intends to use Hannover Messe to strengthen and advance its international trade relations and, among other things, to further its efforts to secure a free trade agreement with the European Union. The Mexican government’s strategic objectives include expanding bilateral initiatives to improve education quality and workforce qualifications. One of the big challenges here is to improve the quality of the basic and vocational education received by the burgeoning youth segment of the country’s labor market. Mexico’s government is working on a number of initiatives in this regard, including a reform of the education system and moves to overcome the country’s skills shortage by stepping up the introduction of aspects of the German-style dual vocational training model at upper-secondary level. Photographs: Deutsche Messe AG WORLD OF INDUSTRIESMOTION, DRIVE & AUTOMATION 5/2017

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